April 28, 2007

Yamaha goes Dutch for World Superbike Championship

Filed under: Biker Sports

 

The Yamaha Motor Italia WSB Team will be celebrating this Dutch national holiday by wearing special team clothing over the weekend. The World Superbike Championship is held at Assen this weekend since race day at Assen is the day before Queen’s Day. The Yamaha team will be gunning their bikes and rolling its wheels to the event.

Leon Oosterhof, Racing Communications Manager at Yamaha Motor Europe’s Racing Division, proclaimed excitedly. “I’m sure that the Dutch crowd in Assen will appreciate the team for wearing a very appropriate uniform on this special occasion!”

Most of the Dutch population will be wearing orange. For the event the team shirts are splashed in bright orange and Yamaha Motor Italia WSB will be wearing these shorts adorned with the Dutch coat of arms. All employees were given one of the limited edition team shirts to proudly wear this weekend at the races. These shirts have been pre-made and provided by team sponsor and clothing manufacturer DayGas Krum.Hero.

Personnel and riders from the World Superbike and Supersport teams visited the Yamaha Motor Europe’s head offices this week in preparation for the weekend celebrations. They will be revving up for the race with their Yamaha motorbikes.

During their two hour visit, Troy Corser and Noriyuki Haga from the Superbike team along with Broc Parkes from the Supersport team answered questions from staff at Yamaha Motor Europe as well as signing shirts and memorabilia, prior to traveling to Assen for the fifth round of the World Superbike Championship.

Leon stated about the visit, “Many are passionate about racing and this was the perfect opportunity for them to meet the riders and teams in person and ask them questions. It was also nice for the teams to visit Yamaha’s European headquarters and get an impression of all the activities and the atmosphere.”

Queen’s Day (Koninginnedag as it is called in Dutch) is a day of festivity in the Netherlands and started as a celebration of the Dutch monarchy. Queen Juliana started the festival on the date of her birthday (30th April) and when Queen Beatrix succeeded the throne in 1980 she kept the same celebration date as the weather on her own birthday in January often prohibited traditional outdoor revelries.

Indeed, there are many Yamaha Motor Europe staff that follow Yamaha’s teams and riders in the World Superbike and World Supersport Championships. The event draws tens of thousands of visitors every year and Yamaha is proud to be a part of it.

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